Youth condom promotion campaign: Logic Model

After the four years of the heads up?! campaign, the Healthy Sexuality and Harm Reduction team in Winnipeg endeavoured to revamp their new condom promotion campaign to have a more specific purpose. This logic model was developed to help explain the possible goals of the campaign to the marketing agency. It is based on a schematic used in Langford and Panter-Brick's article (http://www.ncbi.nlm.nih.gov/pubmed/23452864).